High Praise for BrandStars™

"BrandStars™ helped us put real enthusiasm behind some product innovations we were introducing at Best Buy. Before that, there wasn't a huge background of understanding among the people on the floor because no one had ever seen these products before!"

Erika Vallecorsa
Whirlpool Fabric Care
Best Buy Team

"We were looking for a way to get the retailers pumped up about an innovation in microwaves…to get behind our effort to bring some new thinking to consumers. BrandStars™ created interest and got them pumped about learning to sell it."

Chuck Martin
Whirlpool Food Prep

BrandStars™ is a turnkey program.

We work with you to set objectives and gather the details, then we'll design, manage and implement the program.

BrandStars™ takes only minutes of the salesperson’s time so it can be easily supported by management in the retail outlets where your products are sold.

We do all the work from creation of the material to administering the quiz by phone or on the Web. One simple planning meeting can help you capture the share of mind that is so important to today’s brands.

We’ll help you make the important decisions!

• Which product or products to feature

• Which product and brand selling techniques to address

• Which features and benefits to highlight

• Which retail partners in your distribution chain should particpate

• How many participants to target

• Length of program and start date

• Setting up the Web quiz

• Setting up the telephone quiz

• How to introduce the program to participants

• General prize and grand prize amounts

• Fulfillment choices and logistics