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High Praise for BrandStars™
"BrandStars™ helped us put real enthusiasm behind some product innovations we were introducing at Best Buy. Before that, there wasn't a huge background of understanding among the people on the floor because no one had ever seen these products before!"
Erika Vallecorsa
Whirlpool Fabric Care
Best Buy Team
"We were looking for a way to get the retailers pumped up about an innovation in microwaves…to get behind our effort to bring some new thinking to consumers. BrandStars™ created interest and got them pumped about learning to sell it."
Chuck Martin
Whirlpool Food Prep
BrandStars™ is a simple, “learn-and-earn” three-step program:
Sales people on the retail floors selling your products receive key
product facts and information via printed brochure or on the web.
Sales people study these facts, specifically chosen to differentiate your product story from the competition.
Then, they earn immediate rewards such as cash or gift cards by passing a simple quiz focused on brands, products or sales techniques that benefit both retailers and trade partners...
Programs can also be designed to gather important information from and about the people selling your products in order to make adjustments and improvements to the way your products are perceived and sold on the floor.
