High Praise for BrandStars™

"BrandStars™ helped us put real enthusiasm behind some product innovations we were introducing at Best Buy. Before that, there wasn't a huge background of understanding among the people on the floor because no one had ever seen these products before!"

Erika Vallecorsa
Whirlpool Fabric Care
Best Buy Team

"We were looking for a way to get the retailers pumped up about an innovation in microwaves…to get behind our effort to bring some new thinking to consumers. BrandStars™ created interest and got them pumped about learning to sell it."

Chuck Martin,
Whirlpool Food Prep

Help Your Brand Capture an "Unfair Share-of-Mind"

BrandStars™ is designed to give your brand an "unfair share" of attention from the salespeople who make crucial decisions about your products every day.

BrandStars™ creates a unique opportunity to drive higher sales volume at a time when budgets are tight and competition is intense.

BrandStars™ programs cost substantially less than national ad campaigns, direct mail or deep discounts to retailers. BrandStars™ goes directly to the heart of the sale - the salesperson on the floor!

Sales people sell best what they know and care about. Consumers who are faced with endless choices are led by salespeople inundated with too many products, prices and promotions.

BrandStars™ cuts through that clutter to make stars of your brands and the people selling them on the sales floor where it really counts.

BrandStars™ not only trains these people quickly on your brand or product, it provides an incentive for them to remember you at the moment of truth.

Next: How BrandStars™ Works